Max Hayward
Co-founder, Aesthetic Nurse Software
About Mike Stevenson
Mike is a highly acclaimed speaker with a track record of moving people to greater things. From the art of reinvention to stepping boldly into the future he never fails to inspire. His own journey from homelessness to award-winning entrepreneur is filled with remarkable people and events. His stories amaze and shock, his humour captivates and his insights inspire. More than that, he lifts, he motivates, and he shifts mindsets.
Acclaimed for his unique approaches to stretching people and organisations beyond the ‘apparently’ possible, Mike spent 30 years in Marketing – working with a number of leading brand names including M&S, British Gas, Sky TV, SSE and Standard Life with each – the original brief was exceeded.
His motivational work with schools was given special recognition on three successive years with a Business in the Community award for Raising the Attainment of Young People while his community investments made him one of only 21 UK company directors to be awarded the inaugural Community Mark. In 2011, he picked up New Start Magazines Better Places Award. He was a founder member of Glasgow’s Wise Group and then of multi-award-winning creative agency, Design Links.
Chucked out of school at 15, Mike spent many months sleeping on the streets of London, then racked up 29 jobs before his 26th birthday – his CV includes steelworker, wine bottler, hood-carrier, hospital orderly, biscuit packer and community worker. He also enjoyed a stint as a musician and was two-times host of Disney Institute Master classes
Veronica Donnelly
Veronica is a VAT partner at Azets, who leads the Aesthetics and Health sectors advisory team. Veronica and her colleagues will be available to answer any questions you may have in relation to VAT and accounting in relation to your business.
Dr Melanie Gray
Melanie is the Training Director of Inspired Cosmetic Training – winners of the Scottish Aesthetic Training Academy 2025 Award. With over 15 years’ experience in medical aesthetics, she is passionate about sharing her knowledge & clinical skills to medical professionals throughout their aesthetic journey.
Dr Gray graduated with commendation from the University of Glasgow in 2007. While running an award-winning dental practice in the outskirts of Glasgow she also became a VT trainer, mentoring new dental graduates in their first year of qualification.
Melanie has undertaken post-graduate training in Invisalign, facial aesthetics and most recently a post-grad diploma in aesthetic and restorative dentistry in London.
Jeremy Mason – Video Strategist & Founder, MP Video Production
Jeremy Mason is a seasoned UK TV cameraman turned video strategist, with over 25 years behind the lens of major shows like Strictly Come Dancing, Taskmaster, Britain’s Got Talent, and live concerts seen by millions. But today, he’s on a mission to help small business owners—especially in human, high-trust sectors like aesthetics—ditch the fear, simplify video, and start showing up online with confidence and clarity.
Through his business, MP Video Production, Jeremy works with practitioners, clinics, and entrepreneurs who know they should be using video but feel overwhelmed by gear, confidence issues, or just not knowing where to start. His approach is practical, honest, and refreshingly hype-free. He doesn’t chase trends or preach influencer tactics—he teaches real video that builds trust, tells your story, and actually books appointments. If you’ve ever thought “I hate how I look on camera” or “I’ve got nothing interesting to say”—Jeremy’s here to change that.
At The Business of Aesthetics Fest, Jeremy will share real-world strategies for creating video that works—without the fluff. You’ll leave with tools, scripts, and the belief that yes, you can do this.
Richard is the founder of Boost My Customers.
He works exclusively with clinics to help them attract their DREAM clients without resorting to discounts, fake scarcity or unethical practices!
The way he happens to achieve this is through his “Clinic Marketing Blueprint”. This is his bespoke system that will bring you new clients on auto-pilot!
Your business can’t grow if you don’t have people to talk to and those devices you’ve got sitting around won’t sell themselves! His team qualify, attract, and generate bookings for your clinic to ensure you never have to worry about where your next client will come from (that’s their job!).
After working with over 200 clinics, Richard and his team have mastered the art of client generation using social media.
Marcus Haycock
I’m Marcus Haycock, a High-Performance Leadership Coach, Trainer and Business Consultant with over 23 years in the medical aesthetics industry, helping owners, managers, and teams boost practice performance through practical coaching and training focused on quick wins that deliver transformational results. I’m also a seven-time national and international award winner. In March 2025, my company, Transformational Leadership Consulting, was proudly “Commended” in the prestigious National Aesthetic Awards for Best Solution and Service Provider. I partner with leading global organisational development companies, Insights Discovery, and Leadership Management International to help practice managers and business owners become exceptional leaders and elevate their practices. My mission is simple: to change the world one leader, one practice at a time.
Mr Taimur Shoaib
Taimur Shoaib is a fully accredited specialist consultant plastic surgeon on the General Medical Council’s specialist register for plastic surgery. He is a former Consultant in the NHS at the Glasgow Royal Infirmary, a Consultant at the Glasgow BMI and Nuffield private hospitals, a consultant at La Belle Forme Clinic in Glasgow, an Honorary Senior Clinical Lecturer in the Faculty of Medicine at the University of Glasgow and a Faculty Member of the Allergan Medical Institute. He runs a cosmetic practice where he has special interests in body reshaping, breast and facial surgery and had a former NHS practice in cancers of the face and mouth (as a head and neck surgeon) and for complex skin cancers requiring reconstruction and surgery for cancer spread. He has performed cosmetic and reconstructive surgical procedures in the face, breast and body for over a decade and takes pride in the quality of the results he regularly achieves.
He qualified from the University of Glasgow in 1992 after which he trained in general surgery. This took place in the West of Scotland and in Oxford, following which he obtained the FRCS fellowship qualification in surgery from the Royal College of Surgeons of Edinburgh. Since 1997 he has been working exclusively in Plastic Surgery departments and centres.
Thereafter, Taimur Shoaib undertook a higher doctorate in Head and Neck Cancer Plastic Surgery, at Canniesburn Hospital in Glasgow. During this time, he helped develop a new surgical procedure called sentinel node biopsy in mouth cancer. He and the research team were the first to perform this successfully in this group of cancers and he has published many scientific articles on the technique. He has also lectured on the subject in many international conferences. He was subsequently awarded a higher doctorate in medicine by the University of Glasgow for his work in this area.
Taimur Shoaib continued his higher surgical training covering all aspects of plastic surgery in Glasgow, Edinburgh and Oxford. Although his training encompassed the whole remit of plastic surgery, he developed particular interests in head and neck cancer, skin cancers and aesthetic surgery. During this time he qualified again from the Royal College of Surgeons of Edinburgh with a Diploma in Medical informatics. Towards the end of his training, he obtained a further qualification from the same Royal College after passing the fellowship examination in plastic surgery.
His training ended with a fellowship in head and neck cancer surgery. Working with Plastic Surgeons, ENT surgeons and Maxillofacial Surgeons in one of only five specialist fellowships in the country, at the time, and the first plastic surgeon to complete such a fellowship, Taimur Shoaib worked in Oxford to learn the finer nuances of head and neck oncoplastic surgery before taking up his consultant post in Glasgow.
He has been a consultant and on the specialist register of plastic surgeons since the beginning of 2006 and enjoyed a varied practice until leaving the NHS to concentrate exclusively on his personal practice from 2014.
He has had regular commitments in various teaching and training roles, in microsurgery, reconstructive flaps, as an examiner in the FRCS(Plast) pre-fellowship course, as a supervisor to medical students studying medicine at the University of Glasgow and as a supervisor introducing junior surgeons to reconstructive plastic surgery. He is currently a Faculty Member of the Allergan Medical Institute, where he regularly teaches and trains aesthetic medical practitioners in advanced cosmetic medical treatments and techniques.
He runs a successful private practice in cosmetic surgery and has special interests in aesthetic medicine and surgery of the face, body and breast. His publications include the SIGN guideline for melanoma, squamous cell carcinoma, antibiotic prophylaxis in surgery, and several publications in melanoma and head and neck cancer, many of which have been cited by others in their scientific papers.
Mr Shoaib is a multi award winning plastic surgeon having won awards such as: best cosmetic surgeon in the UK, best cosmetic surgeon in Scotland, best clinic in Scotland, best clinic group in the UK, most influential practitioner in Scotland, etc.
Mr Taimur Shoaib
MB ChB, FRCSEd, DMI(RCSEd), MD, FRCS(Plast)
KENNY THOMSON
CONSULTANT
Retired Detective Superintendent Kenny Thomson’s extensive expertise in cyber crime and fraud plays a pivotal role in strengthening SJ Partnership’s commitment to supporting its clients against the evolving landscape of cyber threats.
Mohamed Zamzam
Mohamed, Co-Founder of Neuron AI, will demonstrate how artificial intelligence is revolutionising aesthetic clinic operations by converting patient data into powerful business insights and agentic workflows. This session will show real-world applications where Neuron’s AI agents have successfully re-engaged lapsed patients, generated significant revenue recovery, and dramatically reduced administrative burden for aesthetic practitioners. Attendees will learn how clinics are using intelligent automation to eliminate time-consuming manual tasks, identify at-risk patients, create personalised re-engagement campaigns, and optimise patient journeys—freeing clinical staff from paperwork to focus on delivering exceptional patient care. Through live case studies and interactive demonstrations using actual clinic data, we’ll show how aesthetic practices can transition from manual, admin-heavy processes to intelligent systems that handle everything from patient communications to appointment booking autonomously, driving both operational efficiency and business growth.
Mohamed Zamzam
Co-Founder & CRO Useneuron
Dr. Cemal Kavasogullari
Cemal is a Private GP, Longevity & Aesthetics Doctor at the multi-award-winning Esteem Life Medical Group (formerly Est-Ethics Wellness Clinic) in Glasgow.
He is an Associate Fellow of the Faculty of Medical Leadership and Management and holds an Executive Leadership Certificate from Babson College in Boston, USA.With a Postgraduate Certificate in Aesthetic Medicine (QMUL) and Digital Health Systems (Uni of Strathclyde), Dr. Cemal brings together a rare combination of medicine, innovation and leadership.
A graduate of Entrepreneurial Spark and the RBS Start-up Accelerator, Dr. Cemal has a strong background in health tech and medical entrepreneurship, with multiple awards and international recognitions. His leadership has guided the clinic to win Clinic of the Year at the Scottish Aesthetic Awards (2023), Aesthetic Medicine Awards (2024), and Aesthetic Awards (2025), all within five years of launching during the COVID-19 pandemic.
Meet Sarah McDonald
Inject Digital Founder
From Aesthetics Nurse To Aesthetics Marketing Specialist
I’m Sarah – founder of Inject Digital, ex-aesthetics nurse turned digital strategist.
After years in scrubs, I saw the same thing over and over. Incredible injectors struggling to get seen online. That’s where I come in.
Inject Digital helps ambitious clinics grow through proper strategy, not guess work. From SEO that actually ranks, to scroll-stopping social media and ads that convert, we build visibility that books clients not just gets ‘likes’ or ‘leads.’
We don’t do fluff. Just bold marketing, backed by results.
Amanda Demosthenous
Amanda is a NMC registered Independent Nurse Prescriber, with a Postgraduate in Aesthetic Medicine. She is an experienced aesthetic injector, a regional lead for BAMAN (British Association of Medical Aesthetic Nurses) South East Scotland and a faculty member for DermaFocus in regenerative medicine treatments. With over 10 years in the field of aesthetics and skin rejuvenation, she is also a trainer, mentor and presenter. Her career began as a cardiothoracic intensive care nurse, progressing to a clinical nurse specialist at The Harley Street Clinic in London, before pursuing her passion for aesthetics. Amanda is deeply dedicated to achieving exceptional patient outcomes by creating personalised treatment plans that focus on natural, full-face rejuvenation.
Dr Caroline Steele
Caroline graduated from the University of Dundee in 2000 with an MBChB and achieved MRCGP accreditation in 2005. After 18 years as a GP partner, she transitioned into aesthetic medicine, completing her aesthetics training in 2018. She founded FrownDocs in 2019 in a small Stirling clinic, which has since grown to two locations – one in larger Stirling premises and a second in Lenzie, run by Dr Risha Davda.
FrownDocs is renowned for delivering safe, natural aesthetic results using a range of advanced modalities, and now includes a visiting plastic surgeon on its team. In 2024, Dr Steele expanded her healthcare offering by founding Stirling Private Medical Group, providing private primary care services and health checks, supported by visiting colorectal and ENT surgeons. Her clinical focus remains on patient safety, subtle outcomes, and integrated care.
Dr Caroline Steele MBChB MRCGP
Clinical Director
FrownDocs Ltd
